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ISBN none listed
non-fiction, media, communication, advertising, mind control, sociology, postmodern, hyperreality
Illustrated. First book publication.
"Ours is the first age in which many thousands of the best-trained individual minds have made it a fulltime business to get inside the collective public mind. To get inside in order to manipulate, exploit, control is the object now. And to generate heat not light is the intention. To keep everybody in the helpless state engendered by prolonged mental rutting is the effect of many ads and much entertainment alike.
"Since so many minds are engaged in bringing about this condition of public helplessness, and since these programs of commercial education are so much more expensive and influential than the relatively puny offerings sponsored by schools and colleges, it seemed fitting to devise a method for reversing the process. Why not use the new commercial education as a means to enlightening its intended prey? Why not assist the public to observe consciously the drama which is intended to operate upon it unconsciously?" --Marshall McLuhan (from the Preface, The Mechanical Bride , 1951).
"Front Page" by Marshall McLuhan
"Nose for News" by Marshall McLuhan
"The Ballet Luce" by Marshall McLuhan
"The Revolution Is Intact" by Marshall McLuhan
"Deep Consolation" by Marshall McLuhan
"Charly McCarthy" by Marshall McLuhan
"The Sage of Waldorf Towers" by Marshall McLuhan
"Freedom to Listen" by Marshall McLuhan
"Book of the Hour" by Marshall McLuhan
"Roast Duck with Jefferson" by Marshall McLuhan
"Crime Does Not Pay" by Marshall McLuhan
"Know-How" by Marshall McLuhan
"Executive Ability" by Marshall McLuhan
"Heading for Failure" by Marshall McLuhan
"Plain Talk" by Marshall McLuhan
"The Great Books" by Marshall McLuhan
"Galluputians" by Marshall McLuhan
"Market Research" by Marshall McLuhan
"Emily Post" by Marshall McLuhan
"Co-education" by Marshall McLuhan
"The Poor Rich" by Marshall McLuhan
"Men of Distinction" by Marshall McLuhan
"How Not to Offend" by Marshall McLuhan
"Li'l Abner" by Marshall McLuhan
"Orphan Annie" by Marshall McLuhan
"Bringing Up Father" by Marshall McLuhan
"Blondie" by Marshall McLuhan
"The Bold Look" by Marshall McLuhan
"From Top to Toe" by Marshall McLuhan
"Looking Up to My Son" by Marshall McLuhan
"Eye Appeal" by Marshall McLuhan
"Woman in a Mirror" by Marshall McLuhan
"Husband's Choice" by Marshall McLuhan
"Magic that Changes Mood" by Marshall McLuhan
"The Drowned Man" by Marshall McLuhan
"The Voice of the Lab" by Marshall McLuhan
"Love-Goddess Assembly Line" by Marshall McLuhan
"The Mechanical Bride" by Marshall McLuhan
"Superman" by Marshall McLuhan
"Tarzan" by Marshall McLuhan
"The Corpse as Still Life" by Marshall McLuhan
"From Da Vinci to Holmes" by Marshall McLuhan
"First Breakfast at Home" by Marshall McLuhan
"Understanding America" by Marshall McLuhan
"Freedom -- American Style" by Marshall McLuhan
"Cokes and Cheesecake" by Marshall McLuhan
"Love Novice" by Marshall McLuhan
"The Law of the Jungle" by Marshall McLuhan
"Education" by Marshall McLuhan
"I'm Tough" by Marshall McLuhan
"What It Takes to Stay In" by Marshall McLuhan
"Murder the Umpire" by Marshall McLuhan
"I am the Bill of Rights" by Marshall McLuhan
"The Tough as Narcissus" by Marshall McLuhan
"Bogart Hero" by Marshall McLuhan
"Pollyanna Digest" by Marshall McLuhan
"Money in Comics" by Marshall McLuhan
"Corset Success Curve" by Marshall McLuhan
"Horse Opera and Soap Opera" by Marshall McLuhan
"Here is the devastating book which first established Marshall McLuhan's reputation as the foremost (and the wittiest) critic of modern mass communications. This is vintage McLuhan -- so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who have been stung by McLuhan have been hard put for rebuttals. Here is how sex sells industrial hardware...how Orphan Annie keeps the world on the track...how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us all to bed at night too dazed to question whether we're happy." [jacket blurb, US pbk, 1967]
"Thought-provoking analysis of advertising...its motives, processes, and interpretation." --Henry W.Targowski (in Mark/Space , 1998).
Recommended.
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